7 Ways to Get More Clients

One of the questions I'm most often asked by developing VAs is about getting more clients. Being a service based business, clients are the focus. (And that's ok -- just remember that you still need to launch your services like you would a product.)

Here are my best tips for finding new clients.

 

  1. Network. Leave business cards on Starbucks tables. Tell people about you and who you are. Tell them what you do and how you can help. Networking is social. It doesn't come easily for all of us -- but it's something you can use to your advantage.

  2. Referrals to your circle/network. When you're working with someone and they need a graphic designer, be a connector. You serve your client and that designer will remember you when they themselves need help.

  3. Make yourself irreplaceable to your current client load. Be so good that they'd nearly get a panic attack thinking of hiring someone else. Being a VA is like being someone's right hand. You must make yourself irreplaceable.

  4. Have an email waitlist for your blog - people will want to know what you're up to when you're not working. Give this to them with a little bit of color in your email blasts to them. You can make sure that you're staying professional, but that doesn't mean stuffy. If your emails are forwarded, you've reached a new audience! When they want to hire, you'll be familiar.

  5. Other VAs can help, too! Sometimes I'll have a client referred to me that needs immediate placement. At that point, (because I'm booked out for the year) I'll recommend someone I know is wonderful for them. This favor can resurface! Know who you are and what you offer, and that'll give other VAs a good idea of who they should refer over to you.

  6. Research your pricing and your model. Virtual Assistance is a competitive field. Everyone is a little bit different, and does things a different way. This is why picking the right clients, and the right assistant is a daunting task for some. There are a lot of options. Make sure to research your pricing model and structure before launching. Will you per-hour? Will you have packages? Will you charge a retainer? Think on this before you launch!

  7. Search social media tags for people looking at hiring. A big one is #4HWW, short for Four Hour Work Week, of the Tim Ferriss blog. He's a big proponent of using virtual assistants to get things done. A lot of his friends and readers use the hashtag to find VAs willing to help!

 

I want to hear about the struggles you have with finding clients. Comment on this post to tell me, and I'll create more tips and articles to help. All month we'll be talking about client loads and time management!